So, you’ve just approved the final cut of your new brand video. It looks incredible—the story is compelling, the visuals are cinematic, and your team is proud. A sense of accomplishment washes over you… followed immediately by a nagging question:
“Now what?”
This is the most crucial, yet most frequently overlooked, step in the entire video marketing process. The creation of the video can feel like the finish line, but in reality, it’s the starting line. Having a brilliant video sitting on your hard drive does nothing for your bottom line.
How do you get it in front of the right people? Should you promote it as an ad? Or should you post it and wait for the magic of organic traffic? Let’s demystify these common myths.
Myth #1: “If You Build It, They Will Come”
(The Organic Reach Fallacy)
Every business owner dreams of their video being discovered organically. The idea of your content being so good that it spreads like wildfire without spending a shilling is the ultimate goal. It feels authentic and, best of all, free.
The Reality: In 2026, relying solely on organic reach is a slow, unpredictable, and often losing strategy. Platforms like LinkedIn, Facebook, and Instagram prioritize content that keeps users engaged, and they give preferential treatment to paid content.
Waiting for organic reach alone is like printing a thousand beautiful, glossy brochures for your business and then leaving them stacked in your office in Westlands, hoping that your ideal customers will magically decide to walk in and find them.
Organic reach is essential for engaging your existing followers and for long-term SEO, but it is not a reliable strategy for reaching new customers quickly.
Myth #2: “Ads Are a Gamble”
(The Paid Promotion Misunderstanding)
Many businesses are hesitant to put money behind their videos, fearing they might be throwing money away. They ask, “Will promoting this even help me reach my actual target customers?”
The Reality: Modern paid promotion isn’t a gamble; it’s a precision-guided tool. Paid ads are the megaphone that allows you to bypass the noise and speak directly to your ideal customer.
The targeting capabilities in the Nairobi metropolitan area alone are astounding. You can target users based on:
- Location: (e.g., Only people in Westlands, Lavington, or Kilimani).
- Profession: (Job titles, industries, company size).
- Interests: (Specific topics they engage with or pages they follow).
Paid promotion provides immediate data, allowing you to see what’s working in days, not months.
The Winning Formula: Great Assets + Smart Amplification
Can you just promote any video as an ad? No. Promoting a poorly-made or strategically weak video is like putting a megaphone to a mumbled message. It’s just louder noise. This is where the Techtube Advantage comes in. When we create content, we are engineering a strategic marketing asset:
- The Hook is Built-In: We know you have less than three seconds to stop the scroll. Our videos feature powerful visual or narrative hooks right at the beginning.
- The Story is Clear: An effective ad needs a clear narrative that guides the viewer to a specific action.
- The Quality Builds Trust: A professionally shot video instantly communicates authority. When you put an ad budget behind it, that quality signals that you are a serious, trustworthy brand.
The Math of Growth:
(High-Quality Professional Video) x (Targeted Paid Promotion) = Predictable Business Growth.
Stop just making videos. It’s time to start amplifying them to the people who matter most.
Ready to start amplifying your brand? Book your FREE Strategy Call and Let’s Build Your Video Engine
Unsure which video to promote first? Check out our guide on The ‘Post and Pray’ Fallacy to learn how to pick your winning assets.