If you’re running a business with an innovative product, you’re likely in the middle of a busy week, focused on growth. You know your product is brilliant, but you also know it needs a bit of explaining to truly connect with customers.
The demand is constant: you need detailed demo videos to educate serious buyers, and a steady stream of short, catchy clips for social media. This leads you to a crossroads: “Should we finally hire a full-time, in-house videographer?”
On the surface, it seems like the perfect solution. But before you post that job ad, let’s take an honest look at the hidden costs and why the “one-person show” might actually slow you down.
The Allure of the “One-Person Show”
The idea of an in-house creator is appealing. You imagine someone right there in the office, available at a moment’s notice, who deeply understands your culture. It feels like a fixed, predictable payroll cost.
For businesses with very simple needs, this can work. But if your product requires real explanation and a consistent pipeline of content, one person quickly reaches their limit.
The True Cost & Bottlenecks of Hiring In-House
Many businesses go this route believing it’s cheaper. Ironically, it’s often what makes video feel expensive and unpredictable.
1. The Real Financial Cost
A skilled videographer in Nairobi commands a competitive salary. But the cost doesn’t end there:
- HR & Benefits: Factor in NHIF, NSSF, payroll taxes, and leave days.
- Capital Expense: Professional gear isn’t cheap. You’re looking at $5,000+ for a decent camera, lighting, audio, and a powerful editing rig.
- Recurring Costs: Software subscriptions (Adobe), insurance, and ongoing training.
- The Verdict: Your “fixed cost” has now ballooned into a massive capital investment.
2. The Skillset Bottleneck
Video production is a team sport. One person cannot be an elite expert in everything. Is your hire a brilliant shooter but a slow editor? A master of motion graphics but a weak storyteller? When you hire one person, you get one creative perspective, which often leads to “repetitive” content and eventual burnout.
3. Management Overhead
You aren’t just hiring a creator; you’re taking on the role of Creative Director. You will spend your valuable time managing projects, defining briefs, and reviewing drafts. Do you really have time to steer a creative department?
The Agency Advantage: A Strategic Partnership
Partnering with an agency like Techtube Video Studio is a completely different model designed to solve these exact problems.
Convenience & Flexibility
An agency is an on-demand resource. Need to scale up for a major product launch? We have the team ready. Need to pull back during a quieter period? You aren’t paying a salary for idle time.
More Value for Your Money
For less than the total cost of one full-time hire, you get an entire team of specialists. At Techtube, you aren’t just getting an editor. You get:
- A Strategist
- A Scriptwriter
- A Cinematographer
- A Motion Graphics Artist
Strategy is Included (The StratBot Edge)
An in-house hire executes tasks. An agency provides a strategy. Using our AI-powered StratBot, we analyze your specific market niche in seconds to build a 3-month roadmap. We tell you what videos will actually deliver ROI, eliminating the guesswork.
Stop Procrastinating on Your Video Strategy
The right partnership makes video simple, affordable, and incredibly effective. Stop letting the “how” hold you back from the growth your product deserves.
Ready to see the difference?
Book a Free 15-Minute Consultation. Let us show you how our team can outperform an in-house hire for a fraction of the headache.
Not sure if you’re ready for a full strategy? Check out our post on The One-Video Myth to see why consistency is the real secret to growth.