It’s Wednesday morning here in Nairobi—a time when many of us are deep in strategic thought, planning the next steps for business growth. You’ve likely had a conversation recently that went something like this: “We really should be using video marketing.”
Everyone nods in agreement. But then comes the paralyzing question: “Okay, so… what kind of video do we make?”
Should it be a slick explainer video? An emotional brand story? A series of client testimonials? A quick, punchy social media ad? The sheer number of options is overwhelming, and this paralysis is the single biggest reason why most businesses in Kenya never even start.
Here’s the secret: You’re asking the wrong question.
The first step to a powerful video marketing strategy isn’t choosing a video type. It’s uncovering your business’s core story.
Why We Are All Wired for Stories
Before data points, feature lists, and sales pitches, there were stories. It’s how we’ve passed down knowledge and connected with each other for generations—a tradition deeply woven into our Kenyan culture.
Stories provide a framework we instantly understand. They have a character with a problem (the beginning), who goes on a journey to solve it (the middle), and emerges transformed (the end).
Your business is no different. At its heart, it exists to create a transformation for your customers. When you stop thinking about selling a product and start thinking about telling that story, the path forward becomes clear.
How to Find Your Business’s Core Story
Every business has a powerful narrative—often several. The key is to identify the most compelling one to start with. Ask yourself, which of these archetypes best describes you?
1. The Origin Story
Why did you start this business? What problem in the market frustrated you so much that you had to create a solution? This story connects your brand to passion and purpose. It answers the “why” behind what you do.
2. The Customer Hero Story
This isn’t your story; it’s your customer’s. Who are they? What was their “aha” moment with your product? What is their successful “after” state? This positions your customer as the hero and your brand as their trusted guide.
3. The “Better Way” Story
What old, inefficient process is your service disrupting? This is about innovation and a fundamental shift in how things are done. It positions your brand as a modern, intelligent solution to an outdated problem.
From Story to Strategy: The Video Types Reveal Themselves
Once you have clarity on your core story, the “what video to make” question magically answers itself. The story dictates the format.
- If your narrative is an Origin Story: The clear choice is a powerful Brand Story Video for your “About Us” page.
- If it’s a Customer Hero Story: You have the perfect foundation for an authentic Client Testimonial or Case Study Video.
- If it’s a “Better Way” Story: The obvious first step is a crisp Explainer Video or a compelling Product Demo.
See how that works? The story comes first; the video type is just the vehicle.
You Don’t Have to Find Your Story Alone
In 2026, we have incredible tools at our disposal. We can even leverage AI to analyze a core story and suggest hundreds of compelling angles. But transforming a great story into a cinematic, emotionally resonant video is a craft.
That’s where we come in.
At Techtube Video Studio, we are more than just a production crew; we are story architects. We help businesses in Nairobi and beyond uncover their most powerful narratives and build a strategy around them.
Once we unlock your first story, we can turn it into five short social media clips, a recruitment video, or a high-impact ad. The possibilities become endless, and the process becomes clear, predictable, and effective.
Stop letting confusion hold you back. The powerful story that will grow your business is already there, waiting to be told.
Ready to Uncover Your Narrative?
Click Here to Book a Free Story-Mapping Session with Our Team
Want to see how we use AI to kickstart this process? Watch our tutorial on How StratBot Works.